Raising awareness of the Smart Grid among residential and small commercial customers is critical to building momentum around the need for grid modernization. The Smart Grid Toolkit, available to your utility immediately for purchase, can easily be integrated with programs you’re running now – ready to complement efforts in consumer education, energy efficiency and demand response. 

Got grid-modernization goals? The Smart Grid Toolkit is purpose-built to help you achieve them.

Created with the assistance of utilities nationwide – utilities like yours.

Developed by Litos Strategic Consulting, the consumer - focused Smart Grid Toolkit is appropriate for all customer communications, whether your utility is already implementing elements of a smarter grid or just starting out. Based on comprehensive primary and secondary research of utility and customer attitudes, it consists of templated marketing components that speak to your customers in layman’s terms, educating them about the promise, practicality and benefits of grid modernization. From fact sheets to posters to direct-mail campaign, these communications tools are designed for easy reproduction and wide dissemination – getting the word out to your customers about grid modernization and how it empowers them.

Topics include:

  • What is the Smart Grid?

  • Meet the Smart Meter

  • The Smart Home & Smart Appliances

  • The Smart Grid & the Environment

  • The Smart Grid & Plug-in Vehicles

And more ...

GET SMART

Smart Grid Toolkit:

The tools you need today to engage customers and advance your utility’s smart grid program.

Toolkit for utility company smart grid marketing

BENEFITS AT A GLANCE

RESEARCH BASED  The Toolkit is the product of interviews with public and private utility program managers within IOUs, municipalities and rural co-ops across different regions, and it incorporates the most recent and reputable Smart Grid utility marketing research studies focused on consumer knowledge, perceptions and concerns. 

CONSUMER FOCUSED  It speaks to residential and small commercial consumers in plain language, and is designed to connect with all demographic profiles. 

CREATIVELY DRIVEN  It addresses your customers as people first and customers second, to capture their attention and encourage further exploration of the benefits of smart grid technologies.  

AVAILABLE NOW  The Toolkit’s foundational elements are ready to go to work for you today.