Three ways to suit your marketing needs:
1. Run With It - Put the Toolkit to work right away by branding the components with your utility’s company identity. Production files will be sent to you, enabling you to print – or digitally disseminate – any or all Smart Grid marketing communications tools. (See procurement options here.)
2. Customize It - If you prefer to customize your consumer marketing Smart Grid Toolkit to more closely align with existing program materials,
we are more than ready to assist. We can customize visuals and messaging to correspond precisely with your branding and graphic standards for an additional fee. In addition, QR tags can be incorporated to further engage and drive traffic to select online destinations. (Translation services are also available for multilingual communications.)
3. Integrate It - We can help you strategize and implement a Smart Grid awareness campaign unique to your utility, consulting with you to create new and enduring levels of awareness through the development of an integrated outreach plan that includes public relations and social media.
Grid modernization is happening now. Give your customers the real 411.
With the Smart Grid Toolkit at your disposal, you’ll be able to give your customers “the big picture,” increase visibility and raise awareness that is critical to advancing your utility’s smart grid marketing efforts.
ABOUT LITOS STRATEGIC CONSULTING
For nearly three decades, Litos Strategic Consulting has been involved in virtually every sector of energy; from demand-response to energy efficiency to the Smart Grid; from utilities to transmission to technology; from natural gas to renewables.
In 2007, Litos wrote the strategic plan to advance the Smart Grid Initiative for the Grid-Wise Alliance. A year later, Litos wrote the book, The Smart Grid: An Introduction, for the U.S. Department of Energy. The first book of its kind to convey to a broad audience, in layman’s terms, the power and promise of the Smart Grid. Following its success, Litos engaged in stake-holder outreach, publishing six additional books to address key stakeholder groups which ranged from utilities to regulators to consumer advocates.
The creation of the Smart Grid Toolkit represents the logical “next step” in reaching an audience that has remained largely unaddressed. Until now.